I'm a Product Designer based in Melbourne, Australia. I specialise in UX/UI design, brand strategy, and Webflow development. I have spent the last eight years shaping design systems for product teams that ship every week, and I care most about the unglamorous parts — naming, spacing, states, and the documentation that keeps a team honest once the launch is over. Before that I ran a small studio, which taught me how to scope work, say no, and hand a project over cleanly. These days I split my time between design system consulting, mentoring, and writing about the craft of interface design for people who would rather read the source than the marketing page. If any of that sounds useful to you, my inbox is open and I answer every message that is not a pitch.